How To Get More Views as a Yoga Teacher

Almost every yoga teacher I look at is making the same mistake, and it's quietly costing them a massive amount of views.

You know the video I mean. You, on a clifftop at sunrise, soft music, dreamy color grade, bending your body into shapes 95% of the people watching couldn't get into without snapping themselves in half. It looks incredible. It's also getting you almost nothing. Nobody is stopping the scroll for it, and nobody cares - which is fine, because this one's an easy fix.

I know it took real skill and a 5am alarm to film. But "looks impressive to other yoga teachers" and "makes a stranger want to roll out a mat" are two completely different things, and most teachers are chasing the wrong one.

Here's the part everyone misses. Nobody follows a yoga teacher because the video was pretty. They follow because, for one second, your video spoke to something their body is feeling RIGHT NOW. The tight lower back. The stiff neck. The shoulders sitting up around their ears after nine hours at a desk. Nail that, and they're yours. Let me show you how.

Yoga on a Cybertruck is weird, that's why it's good

The Emotion You're Actually Selling

Every industry has one feeling that makes a person go looking for the product. For a restaurant it's hunger. For a hotel it's the urge to escape. For you, it's discomfort - the stiffness, the pain, the tension someone is carrying in their body the exact moment they're scrolling. And relief from that is what you're actually selling.

This is your superpower and almost nobody uses it. Your future student is, right now, sitting there with tight hips, a sore lower back, a stiff neck, shoulders up around their ears from stress. They can feel all of it. And if your video names that exact thing and shows the fix, their brain goes: that's me. That's literally what's wrong with me right now. That recognition is one of the strongest hooks there is, because it makes the viewer feel personally seen - and seen by someone who can obviously help.

So the filter for your content becomes simple: does this make someone recognize a pain they're feeling and show them you can fix it? A beautiful clifftop flow fails it. It's aspirational, not relevant. A video that opens with "if you sit all day, this is why your lower back hurts" passes it instantly.

Call Out the Pain by Name

This is the single biggest change you can make. Stop opening with the pretty flow. Start opening by calling out a specific pain in a specific spot.

"If your lower back is tight, do this." "This is for that knot between your shoulder blades you can never reach." "Tight hips from sitting all day? Here's the stretch." "Neck pain from staring at your phone? Watch this." Say it in the first two seconds, with text on screen so it lands on mute too. The viewer with that exact pain stops dead, because you just described their body better than they could.

This is the restaurant opening on the cheese pull instead of the empty dining room, or the real estate agent opening the front door instead of talking to camera. You go straight to the thing the viewer actually cares about - and what they care about isn't your practice, it's their own discomfort and whether you can make it stop. Lead with their pain, not your skill.

And get specific. The more specific, the harder it hooks. "Stretches for flexibility" reaches nobody. "The stretch for that sharp pain on the outside of your hip" reaches exactly the person with that sharp pain on the outside of their hip, and makes them feel like you've read their mind.

Show the Fix - Make It Stupidly Easy to Copy

Once you've named the pain, show the relief. Clearly, simply, and in a way anyone can actually do.

The mistake teachers make here is showing the advanced, gorgeous version of the movement that a normal stiff person could never pull off. That doesn't trigger "I can fix this," it triggers "I could never do that," and they're gone. Show the easy version instead. Show the modification. Show where they should feel it. Point at the exact muscle. Show what doing it wrong looks like versus doing it right. Make it so doable that the viewer thinks: I could do that right now, at my desk, in my pajamas.

You can even use the correction itself as the hook. Someone slumped with terrible posture, then the adjustment, then the relief on their face. Watching a posture get fixed, or seeing exactly where to press or stretch, is weirdly satisfying. It triggers the "oh, that would feel SO good" response, which is the yoga version of making someone hungry. That feeling is what gets the video saved (so they can do it later) and shared (to the friend with the same bad back).

Saves Are Your Secret Weapon

Here's something specific to your niche. Yoga and stretch content gets saved more than almost any other type of content, and saves are a hugely underrated signal.

Think about why. When someone sees a stretch that hits their exact pain, they don't just want to watch it, they want to keep it and actually do it tonight, or tomorrow morning, or the next time their back flares up. So they hit save. And the algorithm reads a high save rate as a flashing sign that the content is genuinely useful, so it pushes it to more people.

So make stuff people need to keep. "Save this for your next headache." "Bookmark this for tomorrow morning." A 60-second routine for one specific problem is save-worthy by default, because it's a tool, not just something to watch once. Lean all the way into it. Build little go-to routines for specific pains and you'll rack up saves, which the algorithm rewards with reach, which brings you more students.

People hate pain + yoga can fix it = great hook

The Pain Travels Everywhere

Here's a bonus, and it's a big one. Physical discomfort needs no translation.

Tight hips feel the same in every country. A stiff neck is a stiff neck whether you're in Tokyo, Berlin or Buenos Aires. When you lead with a visual of the pain - pointing at the lower back, showing the stiff shoulder, demonstrating the stretch - a viewer who doesn't speak a single word of your language still gets exactly what you're offering, because they feel it in their own body.

This is the total addressable market argument applied to yoga. A teacher who opens with a spoken English intro reaches English speakers who'll sit and listen. A teacher who opens with a clear "here's the pain, here's the fix" reaches everyone on the platform who has that pain - which is basically everyone who sits in a chair. Use on-screen text and clear visuals, and the algorithm can carry your stretch to half the planet.

What To Actually Do

Your next video opens, first frame, text on screen, by naming one specific pain in one specific spot. "Tight lower back from sitting?" Then immediately show the easy fix - the stretch or correction, clearly demonstrated, modifications included, pointing at exactly where they'll feel it. Keep it short. Make it work on mute. Tell them to save it for later. End on the relief, the tension actually letting go, so the last thing they feel is the payoff.

Before you post, ask the only question that matters: would a stranger with a sore back, scrolling at 11pm, watch the first two seconds and think "that's exactly my problem, and she can fix it"? If yes, you've got it. If your first two seconds are a beautiful sunrise flow that says nothing about the viewer's pain, go find the pain and lead with that instead.

Frequently asked questions

Why aren't my yoga videos getting views?

Because you're showing off instead of solving a problem. Impressive poses most people can't do get admired, not saved. Call out a specific pain and fix it on camera.

What kind of yoga content actually performs?

Content that names a pain - tight hips, lower-back ache, bad posture - then shows a stupidly easy fix anyone can copy. Simple and useful beats advanced and impressive.

Why are saves so important for a yoga teacher?

Saves are your secret weapon. People save the fix so they can do it later, and saves tell the algorithm your content is worth showing to more people. Make videos worth saving.

Should I show advanced poses to prove I'm a good teacher?

No. Bending in ways 95% of your audience never could just tells them "this isn't for me." Show the easy version they'll actually try.

How do I get my yoga content to reach people outside my area?

Solve a universal pain. Back pain and tight hips exist everywhere, so a good fix travels worldwide - your local class radius stops being the ceiling.

People don't follow yoga teachers to admire your practice. They follow because you understood the ache in their body better than they did, and showed them the way out. Lead with their discomfort, show the simple fix, and watch the students come to you. Remember, you can sign up for our free newsletter to stay up-to-date with my blog posts. If you want to take it a step further and level up your game, you can join our Creator Quest - our $25/month platform with Masterclasses, a Gamified Platform and Powerful AI tools trained by Sergi Galiano (www.howtogetmoreviews.com/creatorquest). Let’s get more views!

-Sergi Galiano