After 20 years and billions of views, the data is clear: viral videos aren't random. Here are the five things every viral video has in common, from the scroll-stopping first 2 seconds to the one shareable moment, and how to build them into your content on purpose.
Think your business is too boring to go viral? It's not your niche, it's your hook. Learn why even bureaucratic, unglamorous industries hit millions of views, what a hook actually is, and how to find five scroll-stopping hooks hiding in your customers' questions.
